Big Business in Costa Rica – “The secret to our success” is the talent says Procter & Gamble..

Procter & Gamble (P&G) was the first transnational company to chose Costa Rica as a venue to offer, from here and several countries, support in the financial sector.

According to data from the Costa Rican Coalition for Development Initiatives (CINDE), Costa Rica is presently home to 113 companies engaged in the services sector which generates over 30,000 jobs.

A recent Bilingual Job Fair saw numerous multinationals hoping to hire 4,400 bilingual employees.

Tara Polanco took over general management of the Costa Rica operation of the multinational company Procter & Gamble just two months ago however, she has a broad knowledge of the company’s progress in Costa Rica since it’s arrival in 1998.

At that time the local operation started with only 13 people, now the payroll is close to 1,500 workers and the company continues to hire more staff.

These jobs would strengthen the Center for Business Transformation, an area that was opened here in 2008 to provide technological solutions to the whole continent.

In an interview with Tara Polanco featured in 10th October 2011 issue of the La Nacion newspaper, Tara Polanco discussed the challenges the company faces.

“I can tell you that Costa Rica has adjusted well to the needs of the company. We found that we can take any business wherever we need it, thanks to the talent we have in the country. Costa Rica can continue to benefit from this…”

“For example, here in 1998 we began offering financial services to a small number of countries. “We made progress and in 2004 the company designated Costa Rica as the headquarters of financial services for the Americas, and in 2008 P&G conducted the opening of the Business Transformation Center for the continent.”

When asked what were the principal challenges faced by Costa Rica in continuing to attract companies like P&G, she replied that: “Speaking of the country’s competitiveness, we found that the main strength is the talent. That’s why we came and why we stayed, and we have to continue to ensure that the country can continue to provide the talent that we expect.”

When asked if there was a limit to the number of talented young people available she replied: “I can assure you that P & G has not had trouble finding talent. People coming out of the educational centers of Costa Rica have proven to have superior talent and, that is precisely, the secret to our success here.”

And what has P&G learned over the last decade?

“To have a good alliance with the country, with the government, with the communities and with your staff, who show a great passion.”

So when the General Manager of Procter & Gamble says that: “The secret to our success” is the talent they have found in Costa Rica and the President of Intel, Paul Otellini said that: “The added value that any employee of Intel brings is his brain. This intellectual capital is what we include inside each one of our processors (chips). Here we have an incredible engineering team that streamlines our technology…”

Surely it’s time you took a really serious look at the talent in Costa Rica…

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Andrew Makarik

to@welovecostarica.com

Andrew Makarik is the main editor of WeLoveCostaRica, a fan of this sunny country. He is also a loving husband and a has a lovely daughter. By being a devoted family man and the biggest Costa Rica fan, he wants to make more people feel at home there. WeLoveCostaRica unites people and helps them find new home or a new travel destination. This website is a friendly community where everyone can find not only information, but also new friends and travel pals. Andrew is also passionate about IT and programming, so he himself maintains a friendly atmosphere in this cozy environment of WeLoveCostaRica.com.